"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."

“I've always wanted to own and control the primary technology in everything we do.”

“I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five and it wasn't that important because I never did it for the money.”

“If you want it, you can fly, you just have to trust you a lot.”

“Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we've done something wonderful... that's what matters to me.”

“I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.”

“It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.”