"In 1974 the Federal Trade Commission finally began to catch up with the dairy industry. Specifically, the FTC issued a "proposed complaint" against the California Milk Producers Advisory Board and Cunningham and Walsh, its advertising agency. In the complaint they charged that the dairymen's campaign to stimulate milk sales constituted false, misleading, and deceptive advertising. The dairy industry was shocked. After all, what had they done other than to proclaim that "Everybody Needs Milk?" The public has heard that line for years. This time the FTC wasn't buying the slogan. They couldn't. Too much scientific evidence had been accumulated which indicated that people didn't need milk and, in fact, that it could be harmful to your health."

“At last a growing number of physicians, private citizens and even the Federal Trade Commission are beginning to re-examine these long standing and deeply ingrained beliefs in the virtue of cow milk. And even Richard Nixon and John Connally came to realize that cow milk may not be good for you. The fact is: the drinking of cow milk has been linked to iron-deficiency anemia in infants and children; it has been named as the cause of cramps and diarrhea in much of the world's population, and the cause of multiple forms of allergy as well; and the possibility has been raised that it may play a central role in the origins of atherosclerosis and heart attacks.”

“Organizations such as the American Heart Association have strongly urged that the consumption of milk and other dairy products be reduced by Americans of all ages-and for good reason. Diseases of the heart and major blood vessels will kill about one million Americans this year.”

“Cow milk has no valid claim as the perfect food. As nutrition, it produces allergies in infants, diarrhea and cramps in the older child and adult, and may be a factor in the development of heart attacks and strokes. Perhaps when the public is educated as to the hazards of milk only calves will be left to drink the real thing. Only calves should drink the real thing.”

“In general, most animals are exclusively breast-fed until they have tripled their birth weight, which in human infants occurs around the age of one year. In no mammalian species, except for the human , is milk consumption continued after the weaning period. Calves thrive on cow milk. Cow milk is for calves.”

“But, doctor, what will happen to my teeth and bones if I stop drinking milk?" Nothing. Nothing that wouldn't have happened anyway.”