"After its publication, TBFS was released in multiple cities around the end of January and the beginning of February by some of India’s most well-known personalities: Subhash Chandra in Mumbai, Sri Sri Ravi Shankar in Bengaluru, and Dr. Najma Akbarali Heptulla in New Delhi. Prominent educational, spiritual, and social institutes in India hosted Malhotra during this period: Delhi University and Jawaharlal Nehru University ; Ramakrishna Mission and IIT Madras ; Vedic Gurukulam ; The Art of Living Ashram and Karnataka Sanskrit University ; and Chinmaya Mission, IIT Bombay, and TISS . Malhotra also participated in a panel discussion at the Jaipur Literature Festival along with Amish Tripathi . This kind of reception is rarely seen in India for non-fiction books."
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