"When you consider your choices—heart disease, colon cancer, plus-size pants, melting ice caps, gale force storms, and animal suffering vs. good health, energy, a trim physique, a livable planet, compassion, and tasty, diverse foods—it's clear that going vegetarian is an excellent choice as we move toward living a more conscious life."

“Every little thing you do adds up and before you know it you've created your life. And how you create your life ripples out and affects everyone and everything that crosses your path, known or unknown to you.”

“Being a veganist is good for your health, it's good for the environment, and it's certainly good for the animals, but it also has a powerful spiritual component. When you begin eating consciously, with compassion and thoughtfulness, you attain a certain lightness and inner peace, a sense of connectedness to the larger world.”

“Nourished people, people who love and care for themselves, are also more efficient and nicer to be around. When you give yourself permission to relax, people will feel more relaxed around you; your environment will become more harmonious. Balance—between work and pleasure, giving and receiving, seriousness and levity—creates a happy healthy life.”

“A moment of truth here: If you continue to eat processed foods full of sugar and fat, you won’t lose weight. But you knew that. And that’s not why you’re here. You’re here to discover how good you’ll feel on a diet of vegetarian proteins, whole grains, and all the glorious and diverse vegetables and fruits of the earth. If you look around, you won’t see many fat vegans. Vegans tend to be slim and strong, gorgeous and glowing, and that’s because a healthy, plant-based diet creates vitality and vigor—and weight loss simply happens as a result of not eating fatty animal protein. And lest you think a plant-based diet is for weaklings, consider bulls, elephants, gorillas, orangutans, and stallions. These plant eaters are pure lean and powerful muscle.”

“President Herbert Hoover promised “a chicken in every pot and a car in every garage.” With warnings about global warming reaching feverish levels, many are having second thoughts about all those cars. It seems they should instead be worrying about the chickens. … It turns out that raising animals for food is a primary cause of land degradation, air pollution, water shortage, water pollution, loss of biodiversity, and not least of all, global warming. …The researchers found that, when it’s all added up, the average American does more to reduce global warming emissions by going vegetarian than by switching to a Prius. … Now that we know a greener diet is even more effective than a greener car, we can make a difference at every single meal, simply by leaving the animals off of our plates. Who would have thought: what’s good for our health is also good for the health of the planet!”

“You know you are addicted to a food if despite knowing it is bad for you and despite wanting to change, you still keep eating it. Addiction means that a craving has more control over your behavior than you do. Almost by definition an addiction takes some effort to overcome, but in more than a few ways, those that struggle the most with going vegan are those who benefit the most. Only challenges make us stronger.”