"Even in the simplest societies, no two people learn quite the same cultural material; the chance encounters of daily life provide sufficient variation to ensure that. No set of cultural understandings, then, provides a perfectly applicable solution to any problem people have to solve in the course of their day, and they therefore must remake those solutions, adapt their understandings to the new situation in the light of what is different about it."

“define the problems of their art similarly and agree on criteria for an acceptable solution. They know the history of previous attempts to solve those problems, or some of it, and the new problems those attempts generated. They know the history of work like theirs, so that they, their support personnel, and their audiences can understand what they have attempted and how and to what degree it works.”

“Good sociology is sociological work that produces meaningful descriptions of organizations and events, valid explanations of how they come about and persist, and realistic proposals for their improvement or removal.”

“The audience is unpredictable, and the people who produce and distribute the artistic work have no real contact with it. They market the work in large quantities as with books and records, or through a mechanical system, as with radio and television, so that they could not, if they tried, know audience members personally.”

“There is no reason to assume that only those who finally commit a deviant act actually have the impulse to do so. It is much more likely that most people experience deviant impulses frequently. At least in fantasy, people are much more deviant than they appear. Instead of asking why deviants want to do things that are disapproved of, we might better ask why conventional people do not follow through on the deviant impulses they have. Something of an answer to this question may be found in the process of commitment through which the “normal” person becomes progressively involved in conventional institutions and behavior.”

“There is little disagreement about what constitutes a healthy state of the organism. But there is much less agreement when one uses the notion of pathology analogically, to describe kinds of behavior that are regarded as deviant. For people do not agree on what constitutes healthy behavior... The medical metaphor limits what we can see much as the statistical view does. It accepts the lay judgment of something as deviant and, by use of analogy, locates its source within the individual, thus preventing us from seeing the judgment itself as a crucial part of the phenomenon.”

“Photographers learn to interpret photographs in that technical way because they want to understand and use that ‘language’ themselves . Social scientists who want to work with visual materials will have to learn to approach them in this more studious and time-consuming way”