"Labour's own drift to the left and the extremism of the trade unions had disillusioned and fractured its traditional support. The SDP and the Liberals failed to grasp the significance of what was happening. They projected their appeal to the middle-class Left, especially those who worked in the public sector, probably, I suspect, because Roy Jenkins and Shirley Williams instinctively sought out their own kind and allowed that instinct to overcome their judgement. In fact, the more numerous and dissatisfied Labour supporters were in the rising working and lower-middle class – the same group that in America Ronald Reagan was winning over and who were known as 'Reagan Democrats'. They were benefiting from the opportunities we had made available, especially the sale of council houses; more important, they shared our values, including a strong belief in family life and an intense patriotism. We now had an opportunity to bring them into the Conservative fold."

“I have enormous admiration for the Jewish people, inside or outside Israel. There have always been Jewish members of my staff and indeed my Cabinet. In fact I just wanted a Cabinet of clever, energetic people – and frequently that turned out to be the same thing. My old constituency of Finchley has a large Jewish population. In the thirty-three years I represented it I never had a Jew come in poverty and desperation to one of my constituency surgeries. They had always been looked after by their own community.”

“You will quite often hear people say: “Well look, she is the best man in politics,” and I say: “Oh no, much better than that; she is the best woman.”

“You know, if you just set out to be liked, you would be prepared to compromise on anything, wouldn't you, at any time? And you would achieve nothing!”

“Under the Socialists, rapid strides have been taken towards the Iron Curtain State. We have seen increased nationalisation measures, increased powers of central Government over both large and small companies, increased levels of tax on the pay packet and on savings alike, and an increased proportion of the national income spent not by the wage-earner but by the Government or Government agencies. In the result, the Prime Minister has become the first Socialist Minister since the Chancellor of the Exchequer in 1951 to say that his policies will mean a reduced standard of living for our people...it is clear that Socialist systems are not good at creating wealth; they can only spend the wealth that others create.”

“This is what we believe.”

“The fightback begins now!”