"The future belongs to neither the conduit or content players, but those who control the filtering, searching and sense-making tools we will rely on to navigate through the expanses of cyberspace."

“Back in the mid-1700s, Samuel Johnson observed that there were two kinds of knowledge: that which you know, and that which you know where to get. It was a moment when cheap and abundant print coupled with reliable postal networks triggered an information explosion that dramatically changed the way people thought. Now the Internet is changing how we think again. Just as print took over the once-human task of knowing, cyberspace is assuming the task of knowing where to get what we seek. Now we revel in search, but most of what we search for isn't worth seeking, as the top search lists on Google, Yahoo and Bing make clear. The Internet has changed our thinking, but if it is to be a change for the better, we must add a third kind of knowledge to Johnson's list — the knowledge of what matters.”