"Lately I have been frustrated with societal views towards vegans. There needs to be an awareness movement to show that all vegans aren’t “one of those vegans”. If you’re vegan for animal rights, you NEED to care about how people view vegans. … Passion is hard to control and that’s why many vegans seem aggressive or judgmental. … We need to take accountability for rebranding ourselves and being a welcoming organization. There are so many people converting to the lifestyle and even more are filling their toes in the water out of curiosity. The more people that fall into the vegan diet, the more aware they will be. This would lead to them being apt to adopt an animal free wardrobes, boycott animal entertainment, etc. But its starts with being welcoming."

“Many of the animal rights vegans not only demand others adopted a vegan diet, they also want you to be vegan for their own personal reasons. These are “One of those” vegans. … There is a large vegan movement , and many have adopted the term “plant-based” for rebranding purposes. Maybe veganism will never be universally cool, but I don’t intend on stopping. I see nothing wrong with being compassionate towards animals. But not one of those. I’m not the stereotypical vegan. I’m not what people think about when they hear “Vegan”. I’m not white, I don’t do yoga, I’m not frail, and unlike the peaceful people you think of when you think vegan, I get road rage from time to time. … My reason for rebranding? I love being vegan so I hate that something I love is so culturally disliked.”

“They taught me the importance of eating right and how it can benefit my boxing career. I went vegan ‘cold Tofurkey’. … Since being plant based, I am 23-0, winning 3 International Golds and 2 National tournaments and can thank my new lifestyle.”