"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate."

“It seems to me that The Art of War codifies the principles of kung fu, the martial arts: to co-operate with the enemy, to prevent all-out war when possible. I remember reading a lot of pages devoted to fighting with fire, and burning down cities. Devotion to tactics rather than ethics. I have a figurine of Gwan Goong, god of war and literature, reading a book. That book is The Art of War.”

“Sun Tzu’s success teaches us that a successful general is one who fully calculates his approach and plans to fight in a battle. However, the average reader is not able to identify Sun Tzu’s teachings on a deeper or philosophical level. This is my reason for writing and exegeses on the Art of War.”

“Fear is the true enemy, the only enemy.”

“In peace, prepare for war. In war, prepare for peace.”

“Opportunities multiply as they are seized.”

“The true objective of war is peace.”