"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

Leo Burnett Business See all quotes by Leo Burnett →

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“You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow.”

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

“I am often asked how I got into the business. I didn't. The business got into me.”

“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.”

“Fun without sell gets nowhere, but sell without fun tends to become obnoxious.”

“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”

Resonant Thoughts

"When I was a young subaltern in the South African War, the water was not fit to drink. To make it palatable we had to put a bit of whiskey in it. By diligent effort I learned to like it."

— Winston Churchill

Politics1940–2010

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"This effort is shared with other Indian intellectuals, e.g. with Claude Alvares who shows how “attempts were made to destroy non-Western technologies”, and until recently if not today, “even the idea …"

— Koenraad Elst

Indology1959

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"A minimum of unconsciousness is necessary if one wants to stay inside history. To act is one thing; to know one is acting is another. When lucidity invests the action, insinuates itself into it, actio…"

— Emil Cioran

Philosophy1911–1995

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"As for myself, what more can I say? I am bitterly censured for having refused to give my country a strategic frontier. How can I take seriously those who, both great and small, reproach me with this, …"

— Georges Clemenceau

Politics1841–1929

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