"The choice between two pleasant things is generally easier than that between two unpleasant unless questions are involved which cut deeply into the life of the individual. Such a conflict situation can upon occasion also lead to an oscillation between two attractions. It is of considerable importance that in these cases a decision between two attractions. It is of considerable importance that in these cases a decision or one goal alters its valence in such a way as to make it weaker than that of the renounced goal."
React to this quote
More by Kurt Lewin
See allResonant Thoughts
"What are wanted for the Indian as for the Englishman, the Frenchman, the German, and the Russian, are not Constitutions and Revolutions, nor all sorts of Conferences and Congresses, nor the many ingen…"
Explore Further
Related Quotes
"Listen, I’ve never done anything in moderation in my life. I’ve always been addicted to excess. I mean, thi…"
— Margot Kidder"Talent is luck. The important thing in life is courage."
— Woody Allen"Special pleading that the standards of science should be lessened to admit explanations with no falsifiable…"
— Lee Smolin"Criminals do not die by the hands of the law. They die by the hands of other men."
— George Bernard Shaw"How do you ask a man to be the last man to die in Vietnam? How do you ask a man to be the last man to die f…"
— John Kerry"I have been trying all my life to like Scotchmen, and am obliged to desist from the experiment in despair."
— Charles Lamb

