"How in the world do you sell something that's different? That's the biggest problem. The world's not quite ready to believe. It's like in the early days at Apple, they said, "What's it good for?" We couldn't give a really good answer so they assumed the machine wasn't going to sell. But I do know the way I plan to sell my product is by word of mouth. Some people will try it and say, "This product really gets my job done. It doesn't have fifteen fonts. I can't print it out in old gothic banners five feet long, but I sure got that article finished under the deadline." That's how I can sell it. Later, people will understand it."

“Now there is little difference, except packaging, between a Mac and a Windows machine. Not no difference, but at home we have — along with six Macs — three PCs and one Linux box, and I can move from one to the other without having to think about it much. What used to be a night-and-day difference in usability has become a small increment in Apple's favor .”

“An unlimited-length file name is a file. The content of a file is its own best name.”

“His role on the Macintosh was the initiator of the project, so it wouldn't be here if it weren't for him.”

“Joy of Tech tribute to Jeff Raskin”

“We have a whole valley full of people talking UNIX versus MS-DOS. What do you need any of that for? Just throw it all out; get rid of all that nonsense. Maybe you need it for computer scientists, but for people who want to get something done, no. Do you need an operating system? No.”

“After he took over, Jobs came up with the story about the Mac project being a "pirate operation." We weren't trying to keep the project away from Apple, as he later said; we had very good ties with the rest of Apple. We were trying to keep the project away from Jobs' meddling. For the first two years, Jobs wanted to kill the project because he didn't understand what it was really all about.”