"For some of us it now embodies a mildly prurient voyeurism, but those who stay tuned claim it offers real insights into people's lives."

Jeremy Isaacs Music See all quotes by Jeremy Isaacs →

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“C4's prime marketing concept is the appeal to a 16-34 audience. This has some strange consequences—a series explaining Islam, for example, is entrusted to Peaches Geldof. There's an obsession with adolescent transgression and sex. Gordon Ramsay is hired to make a series called The F Word; Designer Vaginas is followed by The World's Biggest Penis. Earlier this autumn, unless I dreamed it, we were subject to a "wank week.”

“My guess is that mainstream channels will play a leading role for another decade, and probably far longer. Some content may be fragmented into itsy-bitsy bites delivered via mobiles, but programmes as we know them will remain central.”

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