Masaru Ibuka

"The lesson of Apollo demonstrates that no matter how big the goal, if you apply yourself diligently to the work, even the most difficult job can be be accomplished flawlessly."

"Research bear a true fruit, the research must start from needs."

"We worked furiously . Because we didn't have fear, we could do something drastic."

"To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart's content."

"Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that."

"The key to success for Sony, and to everything in Business, Science, and Technology for that matter, is never to follow the others. We bet the company on that basic technology , and in 23 years nobody…"