Tim Cook

"Steve was a genius and a visionary, and I've never viewed that my role was to replace him," said Cook. "Steve was an original. I've never really felt the weight of trying to be Steve. It's not my goal…"

"Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it."

"It was like a total revelation for me that a company could run like this, because I was used to these layers and bureaucracies and studies—the sort of paralysis that companies could get into—and Apple…"

"If you want me to only do things for ROI reasons then you should get out of this stock."

"We reject the excuse that getting the most out of technology means trading away your right to privacy. So we choose a different path, collecting as little of your data as possible, being thoughtful an…"

"The privacy thing has gotten totally out of control. I think most people are not aware of who is tracking them, how much they're being tracked and sort of the large amounts of detailed data that are o…"

"I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others, … So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with …"

"All of these things are great conveniences of life. They change your daily life in a great way. But if you're getting bombarded by notifications all day long, that's probably a use of the system that …"