Donald Norman

"The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational."

"It probably won a prize" is a disparaging remark in this book. Why? Because prizes tend to be given for some aspects of design, to the neglect of all others—usually including usability."

"Even though principles of rationality seem as often violated as followed, we still cling to the notion that human thought should be rational, logical, and orderly. Much of law is based upon the concep…"

"Although I firmly believe that there is no such thing as a stupid question, there can indeed be stupid answers. 42 is an example. Not only is this a poor ripoff of Doug Adams' Hitchhiker's Guide, but …"

"Technologists are not noted for learning from the errors of the past. They look forward, not behind, so they repeat the same problems over and over again. As each new technology matures, customers are…"

"Usability is not often thought of as a criterion during the purchasing process. Moreover, unless you actually test a number of units in a realistic environment doing typical tasks, you are not likely …"

"Academics get paid for being clever, not for being right."

"When I use a direct manipulation system—whether for text editing, drawing pictures, or creating and playing games—I do think of myself not as using a computer but as doing the particular task. The com…"