Edward R. Murrow

"The sponsor of an hour's television program is not buying merely the six minutes devoted to commercial message. He is determining, within broad limits, the sum total of the impact of the entire hour. …"

"I am frightened by the imbalance, the constant striving to reach the largest possible audience for everything; by the absence of a sustained study of the state of the nation."

"Last week, Senator McCarthy appeared on this program to correct any errors he might have thought we made in our report of March ninth. Since he made no reference to any statements of fact that we made…"

"Everyone is a prisoner of his own experiences. No one can eliminate prejudices — just recognize them."

"One of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather biz…"

"If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show wou…"

"Edward R. Murrow and the Time of His Time" by Joseph Wershba, CBS News writer, editor and correspondent, beginning in 1944; producer of 60 Minutes"

"Murrow at The Museum of Broadcast Communications"