Christian Homburg

"The notion of corporate social responsibility has gained momentum and is currently of strategic importance for many companies. Among Fortune 500 companies, as many as 90% have explicit CSR initiatives…"

"This paper reviews prior applications of in four major marketing journals between 1977 and 1994. After documenting and characterizing the number of applications over time, we discuss important methodo…"

"special activities... such as pricing, products, services, distribution, and information sharing’ and that they involve ‘in addition to marketing and sales, functional groups such as manufacturing, re…"

"Little is known about the interface between separate marketing units and sales units. This article develops a multidimensional model of the marketing and sales interface. The model integrates a broad …"

"Activities for complex customers cannot be handled by the sales function alone but requires participation from other functional groups."

"Previous research addressing market orientation from a cultural perspective typically has used behavioral measures of this construct. Drawing on literature in the fields of organizational theory and m…"

"Norms guide market-oriented behaviors within organizations. More specifically, we focus on market orientation as the concrete object of these norms. If, for example, the members of an organization sha…"

"We define CSR as a firm's voluntary consideration of stakeholder concerns both within and outside its business operations."