Dana White

"No doubt about it. The reality is, there’s nothing fake, obviously, like pro wrestling, and it is the most hard-core, full-contact event in the world."

"UFC is definitely a younger guy’s sport. Our target audience is anywhere from age 17 to 35. And our fighters will be household names. Where I’d like to see it is like it is in Japan right now. We were…"

"Actually, the father of mixed martial arts, if you will, was Bruce Lee. If you look at the way Bruce Lee trained, the way he fought, and many of the things he wrote, he said the perfect style was no s…"

"Lorenzo Fertitta was a good friend of mine since we were kids. He and I were going to do something together in boxing anyway, so I called Lorenzo - he was down in Miami - and I said, ‘You know what, I…"

"I boxed in the amateurs before getting into submission fighting and got hooked. Actually, I owned three boxing gyms in Vegas. I trained and managed fighters and had a sports management company. One da…"

"UFC is also safer than boxing because of the tap-out rule. I'll give you an example: when Roberto Duran said, 'No mas' because he couldn't continue and knew he was hurt, he was ridiculed the rest of h…"

"My point is, any of you wanna win this fucking show, move on, take those fucking people out of the equation."

"It isn't all about signing autographs and banging broads."