Satoru Iwata

"Although many believe that technology automatically enables more realistic expression, I believe that is just not correct."

"On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer."

"And my name is Iwata. I'm about making games and I'm about playing games. Last night, I played Super Smash Bros. That's my game. I kicked some... you know what and I took his name. His name was Reggie…"

"Talking about the definition of the niche, or niche market, I really have the completely opposite opinion. The people the other companies are targeting are very limited to those who are high-tech orie…"

"Even if we come from different sides of the world, speak different languages. Even if we eat too many chips, or rice balls. Even if we have different tastes in games. Every one of us, here today, is i…"

"Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technology and investing in an IT manufacturing plant to co…"

"Our competitors are always saying that Nintendo is just for children. To counter that, what we really need to do is explain to customers and potential customers ."

"I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products based on instinct. Everyone wants to appeal to people's instincts, but i…"