“If you hear yourself saying “I could never give up ice cream” , realize that you may just be short on vegucation. There are lots of rich, luscious nondairy ice creams on the market … If you have the necessary information and you're still saying “I could never give up...,” listen to yourself. You're affirming weakness. … You're bigger than that. You can eat plants and save lives. You can give your life exponentially more meaning by living in a way that decreases suffering just because you got up and chose a kind breakfast.”