"I used to say to our audiences: "It is difficult to get a man to understand something, when his salary depends upon his not understanding it!"

“The American People will take Socialism, but they won't take the label. I certainly proved it in the case of EPIC. Running on the Socialist ticket I got 60,000 votes, and running on the slogan to "End Poverty in California" I got 879,000. I think we simply have to recognize the fact that our enemies have succeeded in spreading the Big Lie. There is no use attacking it by a front attack, it is much better to out-flank them.”

“I aimed at the public's heart, and by accident I hit it in the stomach.”

“Private ownership of tools, a basis of freedom when tools are simple becomes a basis of enslavement when tools are complex.”

“The reader will understand that I despise these "yellows"; they are utterly without honor, they are vulgar and cruel; and yet, in spite of all their vices, I count them less dangerous to society than the so-called "respectable" papers, which pretend to all the virtues, and set the smug and pious tone for good society — papers like the "New York Tribune" and the "Boston Evening Transcript" and the "Baltimore Sun," which are read by rich old gentlemen and maiden aunts, and can hardly ever be forced to admit to their columns any new or vital event or opinion. These are "kept" papers, in the strictest sense of the term, and do not have to hustle on the street for money. They serve the pocketbooks of the whole propertied class — which is the meaning of the term "respectability" in the bourgeois world. On the other hand the "yellow" journals, serving their own pocketbooks exclusively, will often print attacks on vested wealth, provided the attacks are startling and sensational, and provided the vested wealth in question is not a heavy advertiser.”

“An event of colossal and overwhelming significance may happen all at once, but the words which describe it have to come one by one in a long chain.”

“It was cold and clammy in the stone cell; they called it the "cooler," and used it to reduce the temperature of the violent and intractable. It was a trouble-saving device; they just left the man there and forgot him, and his own tormented mind did the rest.”