"e works to create the single great impression that here is a prophet whose heart is bleeding for the fate of his people. ...e is sly enough to use an arrangement on his speaker's desk through which, by pressing a button, the spotlights are switched on to him so that the ecstasies can be properly filmed for the news reels. A similar combination of ecstasy and artifice can be observed in other actors."

“e commanded over a hundred of his armed adherents to make an open attack on the armed police force. The latter met the rebel's attack... Shots were fired. Fourteen men lay dead on the Munich pavement. ...Hitler vanished ...The fourteen heroes of the Nazi movement were later eulogized... by the leader who had abandoned them in danger.”

“The Germans, who love order more than freedom, and whose ruling passion is obedience, rejoiced in their release from an uncomfortable equality into new ranks of superiors and inferiors. This is the second source of Hitler's success.”

“As a stage manager and advertiser, he gave proof as real genius. In his book... "The Entente," he writes, "won the war simply and solely by its propaganda." A crowd is ready to believe anything, "true or false," provided it is constantly reiterated; one only has to say the same thing often enough.”

“Hitler's aim was to attract attention to himself. ...e personally arranged all the lighting effects and spotlights, as well as his entry into a hall with fanfares. He trained crowds to salute with the right arm, taught them his songs, and transformed the audience from an apathetic mass into active collaborators in his festivities.”

“Hitler, who had made his way to power by his great gifts as a stage manager and speaker, introduced into the Reichschancellory all that browbeating noise which the Germans are so prone to take for greatness. ...Immediately after his appointment as chancellor, Hitler resolved to prove to the world that he had come, a new, to slay the dragon of communism. While the German Reichstag was burning, he accused the Communists of the guilt... This trial he lost... for its sole result was to expose the guilt of the Nazis.”

“Hitler's technique of oratory is largely the result of... mass psychology... He declared to his small, new party that everything depended on fascinating the crowd. Above all... restore to the German people, deprived of an army, their flags, bands and songs. ...He invented every emblem himself, except the swastika, designed his own flag, and prescribed every collar and button for the slowly-growing party troops.”