"It is not enough for a leader to have a vision. A leader needs to attract followers, men and women who can commit themselves to the new ideal of customer focus. But if the mobilization process is to succeed, those followers must become leaders, too, finding their own sense of purpose in the shared challenge and spreading the call and vision of change."

“People claim that significant change requires commitment from the top. True, the top is necessary, but it's not enough. No CEO can do this alone.”

“Half a revolution is not better than none... It may, in fact, be worse.”

“Don't live too long with people who refuse to change their behavior, especially if their work is important to achieving your reengineering goals.”

“Without Ambition, No Conquests Are Made, No Lands Discovered, No Businesses Created Ambition Is the Root of All Achievement.”

“Unless you can subject your decision‐making to a ruthless and continuous JUDGMENT BY RESULTS, all your zigs and zags will only be random lunges in the dark, sooner or later bound to land you on the rocks.”

“People must know that their ideas will be listened to and, if they have merit, acted upon. If they do, it is possible to mobilize individual creativity on a very broad scale.”