"If you can show that something is to a person's advantage, they have an attractive reason for doing that thing."

“There is arguably something wrong with a method of persuasion that cannot pass the test of publicity.”

“We live in a time when complex ethical questions are easily subordinated to the demands of efficiency, profit maximization, and maintenance or furthering of political power.”

“Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.”

“In modern times sound policy-making must often come to grips with numbers.”

“There are many other ways in which language can be used to manipulate an audience. one obvious way is to simply lie.”

“The special harm attaching to prior restraint is that the government can keep materials from reaching the public, so there can be no accountability, no judgment by the people that the power to suppress was wrongly exercised.”