"What the public wants is the image of passion, not passion itself."

“The discourse on the Text should itself be nothing other than text, research, textual activity, since the Text is that social space which leaves no language safe, outside, nor any subject of the enunciation in position as judge, master, analyst, confessor, decoder. The theory of the Text can coincide only with a practice of writing.”

“Bourgeois norms are experienced as the evident laws of a natural order—the further the bourgeois class propagates its representations, the more naturalized they become.”

“The bourgeoisie hides the fact that it is the bourgeoisie and thereby produces myth; revolution announces itself openly as revolution and thereby abolishes myth.”

“Myth deprives the object of which it speaks of all history. In it, history evaporates.”

“From Work to Text" Essay written by Barthes.”

“By reducing any quality to quantity, myth economizes intelligence: it understands reality more cheaply.”