"I outlawed the word 'user' in all company meetings, and insisted it be replaced by the words 'my friend', 'my wife', 'my daughter', 'my mother' or 'myself'. It doesn't sound the same at all, if you say: 'It doesn't matter, it's shit, but the user will make do with it', or if you start over and say; 'It's shit, but it doesn't matter, my daughter will make do with it.' All of a sudden, you can't get away with it anymore. All of a sudden, you can't get away with it anymore. There is an enormous task to be done with this kind of symbolic repositioning."

“God is the answer when we don't know the answer.”

“I think if I directly design their apartment, I will not help them... If you are rich and famous and you buy an apartment and you don't know what to do, you will rent an interior designer. But in the end you will not make your own home. You will take the prefab life made by your interior designer and that is stupid. With ICON you will do it yourself.”

“A toothbrush is 28 grams of matter, 28 francs to buy and it's made to get rid of scraps of meat from between the teeth. Every gram of matter must provide its service as best it can. My trade is to be a producer of fertile surprises, an opener of doors in people's head.”

“Nobody is obliged to be genious but everybody is obliged to participate.”

“I try to rediscover why that object exists at all, and why one should take the trouble to reconsider It. I don't consider the technical or commercial parameters so much as the desire for a dream that humans have attempted to project onto an object.”

“The world wants water not taps, the world wants warmth not a heater.”