"When someone thinks, “I liked his last book, I’ll hope this new one is good” and shells out their hard-earned, I fervently want that person to be thrilled."

“John here," the other John said, "pioneered the concept of marketing by refusing to sell any products. It drives the market insane.”

“Look, I understand that for a lot of people, the US is superior to their country of residence in myriad ways, but I'm Australian. We have it all: the weather, the beautiful cities, the brand of football that involves neither padding yourself up like Santa Claus nor standing in a line in front of goal and covering your testicles.”

“By this action, the Government has proved that so long as it exists, none of us are truly free. Government and freedom are mutually exclusive. So if we value freedom, there's only one conclusion. It's time to get rid of this leftover relic we call Government.”

“I've given you a world without Government interference. There is now no advertising campaign, no intercompany deal, no promotion, no action you can't take. You want to pay kids to get the swoosh tattooed on their foreheads? Who's going to stop you? You want to make computers that need repair after three months? Who's going to stop you? You want to reward consumers who complain about your competitors in the media? You want to pay them for recruiting their little brothers and sisters to your brand of cigarettes? You want the NRA to help you eliminate your competition? Then do it. Just do it.”

“The easier your job, the more you got paid. John had suspected this for many years, but here was the proof: pulling down five hundred bucks an hour to sit in the afternoon sun on top of an L.A. office tower.”

“Apparently we’re now in a state where most ads are full of people looking at us in a way that would heat us up down to our toes if it happened in real life, and we don’t think anything of it.”