"Thus, even if we accept that the people are deviously neurotic rather than outright irrational, we still must specify exactly how they believe that the rest of us can be fooled by them. Throughout the book, I will assert that they are urging us to “associate, but not compare.” This book is written in partial hope that the readers will end up making appropriate comparisons, rather than simple associations—which generally lead to a deficient specification of the categories necessary to reach a rational conclusion."

“At the very least, irrationality per se can be challenged. In contrast, acting irrational because we believe that other people are so irrational that their irrationality cannot be challenged leads to no challenge at all.”

“Believing you’re good at something just because you do it—without any information that you’re doing it well—is indeed irrational.”

“Many people operate as if there are two separate and equal sources of information—the self and others, where the number of others is irrelevant. The result is a “truly” false-consensus effect in the context of knowing one’s own plus a certain number of others’ responses.”

“True scientific demonstration involves convincing an observer who is outside the process, particularly one not deeply and emotionally enmeshed in it.”

“The Milgram studies led to a great deal of criticism from other academic and professional psychologists. Ironically, the major focus of this criticism was that the studies would “destroy faith in psychologists as authorities,” to which Milgram’s response was “Fine!”

“The world as postulated by the recovered-memory theorists is not an impossible one—just an extraordinarily unlikely one.”