"Values are social norms — they're personal, emotional, subjective, and arguable. All of us have values. Even criminals have values. The question you must ask yourself is, Are your values based upon principles? In the last analysis, principles are natural laws — they're impersonal, factual, objective and self-evident. Consequences are governed by principles and behavior is governed by values; therefore, value principles!"

“In his own words: Stephen Covey”

“Give no answer to contentious arguments or irresponsible accusations. Let such things "fly out open windows" until they spend themselves.”

“Self growth is tender; it's holy ground. There's no higher investment.”

“Live the law of love. We encourage obedience to the laws of life when we live the laws of love.”

“Principles are universal — that is, they transcend culture and geography. They're also timeless, they never change — principles such as fairness, kindness, respect, honesty, integrity, service, contribution. Different cultures may translate these principles into different practices and over time may even totally obscure these principles through the wrongful use of freedom. Nevertheless, they are present. Like the law of gravity, they operate constantly.”

“We are product of neither nature nor nurture; we are a product of choice, because there is always a space between stimulus and response. As we wisely exercise our power to choose based on principles, the space will become larger.”