"Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service."

“You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.”

“The effect of three things - the new laws, the revision of the tax system, and the elimination of the zaibatsu conglomerates - was to make Japan an egalitarian society for the first time.”

“Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.”

“Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.”

“..I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.”

“Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.”