"This book an attempt will be made to outline the principles of cybernetics and relate them to what we know of behaviour, both from the point of view of experimental psychology and also from the point of view of neurophysiology."

“Cybernetics is still headline news, and increasingly we hear about its applications to new fields of scientific and industrial endeavour. Stafford Beer's new book Cybernetics and Management is an admirable account on the relation that exist between cybernetics and the problems of management in industry ... covers a range of applications that have not previously been dealt with in print.”

“Bibliography of George, F.H. at isbndb.com”

“Cybernetics is concerned primarily with the construction of theories and models in science, without making a hard and fast distinction between the physical and the biological sciences. The theories and models occur both in symbols and in hardware, and by 'hardware* we shall mean a machine or computer built in terms of physical or chemical, or indeed any handleable parts. Most usually we shall think of hardware as meaning electronic parts such as valves and relays. Cybernetics insists, also, on a further and rather special condition that distinguishes it from ordinary scientific theorizing: it demands a certain standard of effectiveness. In this respect it has acquired some of the same motive power that has driven research on modern logic, and this is especially true in the construction and application of artificial languages and the use of operational definitions. Always the search is for precision and effectiveness, and we must now discuss the question of effectiveness in some detail. It should be noted that when we talk in these terms we are giving pride of place to the theory of automata at the expense, at least to some extent, of feedback and information theory.”

“In many ways it is true to say that syntax is mathematical logic, semantics is philosophy or philosophy of science, and pragmatics is psychology, but these fields are not really all distinct.”

“The sudden recent rise to prominence of cybernetics was due, immediately, to World War II. There existed then a series of problems which had not previously been met. The main one was that of range-finding for anti-aircraft guns in high-speed aerial warfare. The older systems involved human computers and these, with manually controlled locators, were wholly inadequate for the job in hand. The essence of the process involved was to track and predict the direction, velocity, and height of enemy aircraft. The human being's part in the operation was much too slow and inaccurate, and there were people available with machines already developed to do the job adequately; these machines were, of course, computing machines.”

“The title of the book, The Brain as a Computer, is intended to convey something of the methodology involved; the idea is to regard the brain itself as if it were a computer-type control system, in the belief that by so doing we are making explicit what for some time has been implicit in the biological sciences.”