"Looking at the other person’s point of view and arousing in him an eager want for something is not to be construed as manipulating that person so that he will do something that is only for your benefit and his detriment. Each party should gain from the negotiation."

“I often went fishing up in Maine during the summer. Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: "Wouldn't you like to have that?" Why not use the same common sense when fishing for people?”

“Here is one of the best bits of advice every given about the fine art of human relationships. "If there is any one secret of success," says Henry Ford, "it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own."”

“Benjamin Franklin, tactless in his youth, became so diplomatic, so adroit at handling people that he was made American Ambassador to France. The secret of his success? "I will speak ill of no man," he said, "...and speak all the good I know of everybody." Any fool can criticize, condemn and complain - and most fools do. But it takes character and self-control to be understanding and forgiving. "A great man shows his greatness," says Carlyle, "by the way he treats little men."”

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

“You can make more friends in two months by being interested in them, than in two years by making them interested in you.”

“The essence of all art is to have pleasure in giving pleasure.”