"The atheist believes the beer commercial, which tells us to “Go for the gusto since we only go around once!” Now, I submit that’s a patently false view of ethics. If there is no God then Mr. Zindler is absolutely right—just live for total self-interest. There is no objective right and wrong. Nobody holds you accountable so just go for all the gusto you can get. Now, of course, you have to be rather careful about this because if you just pursue your unbridled lusts you may hurt other people and they, in turn, may try to get you back and diminish your gusto."
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