"Unlike previous environmental changes, the electric media constitutes a total and near-instanteous transformation of culture, values and attitudes."
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"A firm may be defined as an institution which buys things, transforms them in some way, and then sells them with the purpose of making a profit. The things a firm buys we shall call "inputs." The thin…"
"The media themselves are the avant-garde of our society. Avant-garde no longer exists in painting, music and poetry, it's the media themselves."
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