"Nobody would claim that their own thinking was ideological, just as nobody would habitually refer to themselves as Fatso. Ideology, like halitosis, is in this sense what the other person has."

“Literature transforms and intensifies ordinary language, deviates systematically from everyday speech. If you approach me at a bus stop and murmur "Thou still unravished bride of quietness," then I am instantly aware that I am in the presence of the literary.”

“Post-structuralism is among other things a kind of theoretical hangover from the failed uprising of '68, a way of keeping the revolution warm at the level of language, blending the euphoric libertarianism of that moment with the stoical melancholia of its aftermath.”

“In conscious life, we achieve some sense of ourselves as reasonably unified, coherent selves, and without this action would be impossible. But all this is merely at the ‘imaginary’ level of the ego, which is no more than the tip of the iceberg of the human subject known to psychoanalysis. The ego is function or effect of a subject which is always dispersed, never identical with itself, strung out along the chains of the discourses which constitute it.”

“Ivory towers are as rare as bowling alleys in tribal cultures.”

“It follows that through its constitution ideology is involved in the functioning of this social-imaginary relation, and is therefore necessarily false; its social function is not to give agents a true knowledge of the social structure but simply to insert them as it were into their practical activities supporting this structure. Precisely because it is determined by its structure, at the level of experience the social whole remains opaque to the agents. In class-divided societies this opacity is over-determined by class exploitation and by the forms which this exploitation takes in order to be able to function in the social whole. Hence, even if it includes elements of knowledge, ideology necessarily manifests an adequation / inadequation vis-à-vis the real.”

“What was needed was a literary theory which, while preserving the formalist bent of New Criticism, its dogged attention to literature as aesthetic object rather than social practice, would make something a good deal more systematic and 'scientific' out of all this. The answer arrived in 1957, in the shape of the Canadian Northrop Fryes mighty 'totalization' of all literary genres, Anatomy of Criticism.”