"It preconsciously orders both psychic thought processes and the manifestations of material reality."

“Article in: Paideusis - Journal for Interdisciplinary and Cross-Cultural Studies”

“Always at bottom there is a divine revelation, a divine act, and man has only had the bright idea of copying it. That is how the crafts all came into existence and is why they all have a mystical background. In primitive civilizations one is still aware of it, and this accounts for the fact that generally they are better craftsmen than we who have lost this awareness. If we think that every craft, whether carpenter's or smith's or weaver's, was a divine revelation, then we understand better the mystical process which certain creation myths characterize as God creating the world like a craftsman. By creating the world through such a craft he manifests a secret of his own mysterious skill.”

“Just as the mother influence is formative with a man's anima, the father has a determining influence on the animus of a daughter. The father imbues his daughter's mind with the specific coloring conferred by those indisputable views mentioned above, which in reality are so often missing in the daughter. For this reason the animus is also sometimes represented as a demon of death. A gypsy tale, for example, tells of a woman living alone who takes in an unknown handsome wanderer and lives with him in spite of the fact that a fearful dream has warned her that he is the king of the dead. Again and again she presses him to say who he is. At first he refuses to tell her, because he knows that she will then die, but she persists in her demand. Then suddenly he tells her he is death. The young woman is so frightened that she dies. Looked at from the point of view of mythology, the unknown wanderer here is clearly a pagan father and god figure, who manifests as the leader of the dead . He embodies a form of the animus that lures a woman away from all human relationships and especially holds her back from love with a real man. A dreamy web of thoughts, remote from life and full of wishes and judgments about how things "ought to be," prevents all contact with life. The animus appears in many myths, not only as death, but also as a bandit and murderer, for example, as the knight Bluebeard, who murdered all his wives.”

“In other words, the idea of the philosopher's stone of the alchemists is identical with the idea of the glorified body. This offers an archetypal approach to some Eastern ideas, because in different Eastern yoga practices and meditation the goal is to produce within oneself the so-called diamond body which is an immortal nucleus of the personality.”

“The way the anima initially manifests in an individual man usually bears the stamp of his mother's character. If he experienced her in a negative way, then his anima often takes the form of depressive moods, irritability, perpetual malcontent, and excessive sensitivity. If the man is able to overcome these, precisely these things can strengthen his manliness. Such a negative mother anima will endlessly whisper within a man: "I'm a nothing," "It doesn't make sense anyhow," "It's different for other people," "Nothing * gives me any pleasure," and so on. Continual fear of disease, impotence, or accidents are her work, and she constellates a general sense of gloom. Troubled moods like these can intensify to the point of temptations to suicide; thus the anima can become a demoness of death. She appears in this role in Cocteau's film Orpheus.”

“My Personal Memories of Marie-Louise von Franz”