"In the slow accretion of self-images that is the mortar between periods in the history of our civilization, a third character ideal emerged, in part from the failure of the previous two : economic man, one who would cultivate rationally his very own garden, meanwhile solacing himself with the assumption that by thus attending to his own lower needs a general satisfaction of the higher needs would occur. A moral revolution was the result: what had been lower in the established hierarchy of human interests was asserted to be higher."

“Freud … hoped that somehow, despite the near equality of our warring emotions, reason would cleverly manage to reassert itself, despite its congenital weakness—not in the high and mighty way preached by Plato and his Christian successors but in a modest, even sly manner that would alternately dazzle and lull the more powerful emotions into submission. This way actually demands, it seems, the kind of character ideal we have called the “therapeutic” in order to contrast it with the more rigid character ideal produced by the moral demand systems preceding modernity. In the age of psychologizing, clarity about oneself supersedes devotion to an ideal as the model of right conduct.”

“The dialectic of perfection, based on a deprivational mode, is being succeeded by a dialectic of fulfillment, based on the appetitive mode.”

“Analytic therapy is thus a form of re-education; Freud specifically called it that. It is re-education so far as it eliminates those symptoms through which the patient has tried, mistakenly, to resolve the contradictions in his life.”

“The ascetic was limited, and often broken, in his organizational usefulness by a naïve dedication to principle.”

“The United States and the post-Stalinist Soviet Union … share the same cultural aims. Both issue from the assumption that wealth is a superior and adequate substitute for symbolic impoverishment. Both American and Soviet cultures are essentially variants of the same belief in wealth as the functional equivalent of a high civilization. In both cultures, the controlling symbolism has been stripped down to belief in the efficacy of wealth. Quantity has become quality. The answer to all questions of “what for?” is “more.”

“The collegiate young are being re-educated before they have been educated. From our collegiate ranks, the therapeutic will appear a re-educated man, one who can conquer even his subtler inhibitions; his final know-how will be to irrationalize his rationality and play games, however intellectualized, with all god-terms in order to be ruled by none. In their moral modestly therapeutics will be capable of anything; they will know that everything is possible because they will not be inhibited by any truth. Far more destructively than earlier interdict-burdened character types, the therapeutic will be the warring state writ small; he may be even cannier, less sentimental, stronger in ego, shifting about his principles and impulses like so many stage props.”