"How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn’t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."

“I've always wanted to own and control the primary technology in everything we do.”

“I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five and it wasn't that important because I never did it for the money.”

“If you want it, you can fly, you just have to trust you a lot.”

“I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.”

“Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we've done something wonderful... that's what matters to me.”

“It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.”