"A curious thing about Ugu the Shoemaker was that he didn't suspect in the least that he was wicked. He wanted to be powerful and great, and he hoped to make himself master of all the Land of Oz that he might compel everyone in that fairy country to obey him, His ambition blinded him to the rights of others, and he imagined anyone else would act just as he did if anyone else happened to be as clever as himself."

“When I was young I longed to write a great novel that should win me fame. Now that I am getting old my first book is written to amuse children. For aside from my evident inability to do anything "great," I have learned to regard fame as a will-o-the-wisp which, when caught, is not worth the possession; but to please a child is a sweet and lovely thing that warms one's heart and brings its own reward.”

“The Silver Shoes," said the Good Witch, "have wonderful powers. And one of the most curious things about them is that they can carry you to any place in the world in three steps, and each step will be made in the wink of an eye. All you have to do is to knock the heels together three times and command the shoes to carry you wherever you wish to go.”

“It must be inconvenient to be made of flesh," said the Scarecrow thoughtfully, "for you must sleep, and eat and drink. However, you have brains, and it is worth a lot of bother to be able to think properly.”

“Everybody here is a dictator of something or other. They're all office holders. That's what keeps them contented. But I'm the Supreme Dictator of all, and I'm elected once a year. This is a democracy, you know, where the people are allowed to vote for their rulers. A good many others would like to be Supreme Dictator, but as I made a law that I am always to count the votes myself, I am always elected.”

“The Scarecrow was now the ruler of the Emerald City, and although he was not a Wizard the people were proud of him. "For," they said, "there is not another city in all the world that is ruled by a stuffed man." And, so far as they knew, they were quite right.”

“They're mostly foreigners, Mr. Merrick, who haven't yet fully mastered the English language. But," he added, thoughtfully, "a few among them might subscribe, if your country sheet contains any news of interest at all. This is rather a lonely place for my men and they get dissatisfied at times. All workmen seem chronically dissatisfied, and their women constantly urge them to rebellion. Already there are grumblings, and they claim they're buried alive in this forlorn forest. Don't appreciate the advantages of country life, you see, and I've an idea they'll begin to desert, pretty soon. Really, a live newspaper might do them good — especially if you print a little socialistic drivel now and then.”