"A good PR story is infinitely more effective than a front page ad."

“20 Inspirational Quotes at Virgin.com”

“I became an entrepreneur by mistake. Ever since then I've gone into business, not to make money, but because I think I can do it better than it's been done elsewhere. And, quite often, just out of personal frustration about the way it's been done by other people.”

“I was born under a lucky star, and I have nothing whatsoever to regret. I wouldn’t change a thing about my life.”

“I think other companies need to stand on their own two feet, and the weak ones need to go to the wall.”

“Making money never was my incentive. I just want to fight big companies.”

“If you want to be a Millionaire, start with a billion dollars and launch a new airline.”