"My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, “Oh God, I've got to do this today."

Richard Branson Business See all quotes by Richard Branson →

React to this quote

More by Richard Branson

“A good PR story is infinitely more effective than a front page ad.”

“20 Inspirational Quotes at Virgin.com”

“I became an entrepreneur by mistake. Ever since then I've gone into business, not to make money, but because I think I can do it better than it's been done elsewhere. And, quite often, just out of personal frustration about the way it's been done by other people.”

“I was born under a lucky star, and I have nothing whatsoever to regret. I wouldn’t change a thing about my life.”

“I think other companies need to stand on their own two feet, and the weak ones need to go to the wall.”

“Making money never was my incentive. I just want to fight big companies.”

Resonant Thoughts

"Gertrude Stein, all courage and will, is a soldier of minimalism. Her work, unlike the resonating silences in the art of Samuel Beckett, embodies in its loquacity and verbosity the curious paradox of …"

— Elizabeth Hardwick

Literature1527–1608

#life

"The classification of humans into five continental based races is perfectly reasonable and is supported by genome clustering studies. In addition, classification into the three major races of African,…"

— Nicholas Wade

Literature1942

#life

"I don't want to live, I want to love first and live incidentally."

— Zelda Fitzgerald

Literature1900–1948

#life

"Our primeval Mother Earth is an organism that no science in the world can rationalize. Everything on her that crawls and flies is dependent upon Her and all must hopelessly perish if that Earth dies t…"

— Viktor Schauberger

Science1885–1958

#life