"I think so many of the objects we're surrounded by seem trivial. And I think that's because they're either trying to make a statement or trying to be overtly different. What we were trying to do was have a very honest approach and an exploration of materials and surface treatment. So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve."
React to this quote
More by Jonathan Ive
See allResonant Thoughts
"While Schelling was wrestling with Plato, Spinoza, and Kant, his contemporary Hegel was struggling with Spinoza exclusively. In Hegel, Spinoza reached the height of his influence upon the German mind.…"
"Anything physical is always changing, therefore, its reality is not constant, not eternal. Nature is in this sense like an actor who has only different roles."
Explore Further
Related Quotes
"Every religion lies. Every moral precept is a delusion. Even the stars are a mirage. The truth is darkness,…"
— Stephen King"Is that a real country?"
— Sacha Baron Cohen"An ambassador is an honest man sent to lie abroad for the commonwealth."
— Henry Wotton"To say that we could not work without capital is as true as to say that we could not mow without a scythe. …"
— Robert Blatchford"I don't think there is any difference between fantasy and reality in the way these should be approached in …"
— Martin Scorsese"In actual fact, contemplation is not a form of inactivity but an exercise."
— Antoni Tàpies