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"I had long believed that the Heath aberration of authoritarian centralist corporatism apart, most of the values, ethos and policies of Conservatism were strongly supported by working-class voters. Those voters—especially the socio-economic groups C1 and C2—I saw as natural Conservatives who nevertheless saw themselves for tribal reasons as Labour voters. However much we tried to reach them by argument, we always failed because they were unable to identify themselves with the representatives of the Tory Party they saw. I was determined to be a Conservative who spoke their language, not just what is often described as my flat North-London accent—which was after all my mother tongue—but their practical realism, lack of humbug and strong attachment to many traditional standards and values."
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