"This series is more campaigning. It is more journalistic, but still hugely entertaining. It's a show we feel more proud of than anything we've done to date."

“Generally speaking Scottish women are pretty good. Look at Sharleen Spiteri and Lulu — you've got two fabulously well-dressed women in different ways.”

“The show is much more emotional now. It's a journey, but it is still about clothes, too. It's been fascinating to see how looking good and having faith in your appearance makes you into a sexier person, which makes you attractive to your partner again. We come in as complete strangers and get to know them all extremely well. It was a privilege for Trinny and I to have these people feel they could open up to us. It was very humbling, too.”

“In social situations I still feel scared. My best friend and husband give me the freedom to be myself.”

“I'm much more self-conscious clothed than unclothed. I'm a frustrated Page Three girl. I have no shame about my body.”

“It is a myth that style can't be learnt. It's all about dressing for your body shape, following the rules and wearing colours that suit your skin tone.”

“Ultimately, what we're doing is giving people confidence. We're probably the only people who have an opinion, who care how ordinary people dress. No one at Vogue magazine gives a shit. They work with the designers, it's more creative and artistic — they are creating something beautiful. But they don't care about how their readers end up looking — whereas we do!”