"I am supposed to exploit the consumer; and I will , but not in a way that will create resentment. I have to milk the consumer. And milk them I will, but gently."

“Over the last 20 years India’s milk production has tripled; it has increased from 20 million tonnes per annum to 60 million tonnes per annum.... Dairying has become the largest rural employment scheme in this country. And the government has had very little to do with it, even though we are a government institution.”

“Is the democratic form of government successful in all parts of India? But the solution to the problems of democracy is more democracy. There can be no democracy in India unless you erect a plurality of democratic structures to underpin democracy, like the village cooperative which is a people’s institution.”

“Through Operation Flood, milk has been transformed from a commodity into a brand, from insufficient production to sufficient production, from rationing to plentiful availability; from loose unhygienic milk to milk that is pure and sure, from subjugation to as symbol of farmer’s economic independence, to being the consumer’s greatest insurance policy for good health.”

“Where you have the will you have the skill; study, search, practice application; healthy irreverence; look for the kink in the thing, be curious.”

“engineered the white revolution in India and made India the largest milk producer of the world. He is recognised as the man behind the success of the Amul brand.”

“Amul Dairy is a manifestation of what can happen when farmers assert themselves, fight for a cause.”