"The real choice is between obedience and expulsion. For this reason, there is a powerful tendency for people to want to believe that their thoughts and behavior at work are voluntary—the alternative, of perceiving the actual conflict, is simply too painful. Indeed, this struggle with conformity will be painful to the extent to which individuals are aware that it is real, to the extent to which they are aware of their own conflicting inner needs, thoughts and desires. A person will suffer more intensely the more he or she is strong and independent. Given the apparent hopelessness of resistance, there is a powerful and continuous incentive for individuals to become less aware of their own feelings, beliefs and needs. Indeed the only rational solution for an individual may often be to become dead inside, to become alienated from his or her feelings and desires."