"My target audience in my mind was not the dedicated, dyed-in-the-wool knowledgeable anorak, who would watch anything and listen to anything on the subject. It was the un-committed, uninvolved and probably not very enthusiastic ordinary folks who were watching at home. I wanted to grip them by the throats and say 'Hey look this is fantastic! I love it and you ought to love it too. And here's why!'"
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