"To a linguist, the phenomenon is familiar: the euphemism treadmill. People invent new "polite" words to refer to emotionally laden or distasteful things, but the euphemism becomes tainted by association and the new one that must be found acquires its own negative connotations. "Water closet" becomes "toilet" , which becomes "bathroom," which becomes "rest room," which becomes "lavatory." … The euphemism treadmill shows that concepts, not words, are in charge. Give a concept a new name, and the name becomes colored by the concept; the concept does not become freshened by the name."

“Intelligence, then, is the ability to attain goals in the face of obstacles by means of decisions based on rational rules. The computer scientists Allen Newell and Herbert Simon fleshed this idea out further by noting that intelligence consists of specifying a goal, assessing the current situation to see how it differs from the goal, and applying a set of operations that reduce the difference. Perhaps reassuringly, by this definition human beings, not just aliens, are intelligent. We have desires, and we pursue them using beliefs, which, when all goes well, are at least approximately or probabilistically true.”

“Human beings do not live in the objective world alone, nor alone in the world of social activity as ordinarily understood, but are very much at the mercy of the particular language which has become the medium of expression for their society. It is quite an illusion to imagine that one adjusts to reality essentially without the use of language and that language is merely an incidental means of solving specific problems of communication or reflection. The fact of the matter is that the ‘real world’ is to a large extent unconsciously built up on the language habits of the group... We see and hear and otherwise experience very largely as we do because the language habits of our community predispose certain choices of interpretation.”

“Visual thinking is often driven more strongly by the conceptual knowledge we use to organize our images than by the contents of the images themselves. Chess masters are known for their remarkable memory for the pieces on a chessboard. But it's not because people with photographic memories become chess masters. The masters are no better than beginners when remembering a board of randomly arranged pieces. Their memory captures meaningful relations among the pieces, such as threats and defenses, not just their distribution in space.”

“As people age, they confuse changes in themselves with changes in the world, and changes in the world with moral decline—the illusion of the good old days.”

“The three laws of behavioral genetics may be the most important discoveries in the history of psychology. Yet most psychologists have not come to grips with them, and most intellectuals do not understand them … . Here are the three laws:”

“Some people think that evolutionary psychology claims to have discovered that human nature is selfish and wicked. But they are flattering the researchers and anyone who would claim to have discovered the opposite. No one needs a scientist to measure whether humans are prone to knavery. The question has been answered in the history books, the newspapers, the ethnographic record, and the letters to Ann Landers. But people treat it like an open question, as if someday science might discover that it's all a bad dream and we will wake up to find that it is human nature to love one another.”