"Braid passionately emphasised the scientific approach to hypnotherapy. He based his own method upon well-established or common sense principles such as the effect of expectation and vivid imagination, the role of social imitation, and the power of focused attention to increase the effect of certain dominant ideas. These are also emphasised in the modern cognitive-behavioural theory of hypnosis. Braid’s down-to-earth approach therefore provides an ideal foundation for modern scientific study of hypnosis and practical hypnotherapy."

“I consequently tried it in such cases, and where there has not been destruction, or irreparable organic injury to the auditory apparatus, I can confidently say, I know of no means equal to hypnotism, for benefiting such cases. Of course, it cannot suit all cases, but I am satisfied it will succeed in a numerous class of cases, and in some which bid defiance to all other known modes of treatment.”

“A hypnotist who has never read James Braid is a bit like a psychoanalyst who’s never read anything by Sigmund Freud. Anyone with an interest in modern cognitive-behavioural hypnotherapy, such as our own Hypno-CBT approach, should start by reading about the “common sense” origins of hypnotism. It’s remarkable that most of Braid’s writings have been out of print since his death, especially his more mature writings which are most relevant today.”

“There is, therefore, both positive and negative proof in favour of my mental and suggestive theory, and in opposition to the magnetic, occult, or electric theories of the Mesmerists and electro-biologists. My theory, moreover, has this additional recommendation, that it is level to our comprehension, and adequate to account for all which is demonstrably true, without offering any violence to reason and common sense, or being at variance with generally admitted physiological and psychological principles.”

“...the position of the body significantly influences the emotions and sensations during the desired stage of hypnotism; also, whatever the passion which one wants to express by the attitude of the patient, when the muscles necessary to this expression are brought into play, the passion itself bursts forth suddenly and the whole organism responds accordingly. The upright body, the expanded chest, the contracted extensors, all that suggests the feeling of self-esteem, self-determination, resolve and unconquerable pride. As soon as one decreases the contraction of these muscles, that gives to the patient a depressed attitude, with a sunken chest, the expression of the features changes in a very manifest way, the voice and the whole manner of being of the individual now express humility, abasement and pity.”

“...have the power of directing or concentrating nervous energy, raising or depressing it in a remarkable degree, at will, locally or generally. That in this state, we have the power of exciting or depressing the force and frequency of the heart's action, and the state of circulation, or generally, in a surprising degree.”

“Strictly speaking, the word hypnotism should be reserved only for those patients who actually fall into a state of sleep, and who forget upon awakening all that occurred during this state. When this is lacking, it is a question merely of reverie or dreaming. It would therefore be apposite to establish a terminology, characterising these modifications which result from the hypnotic process; indeed, with regard to those conditions resistant to ordinary medication and suitable for cure by hypnotism, hardly one patient in ten arrives at the unconscious stage of sleep . The word “hypnotism” can then lead them into error and make them believe that they do not benefit in any way from a process of which the characteristic and obvious effects do not appear to be those that the name indicates.”